BMW is gearing up to launch its highly anticipated iX3, the first electric SUV built on the innovative Neue Klasse platform, marking a significant milestone in the brand’s electrification journey. This groundbreaking crossover, initially showcased as the Neue Klasse X concept, will take center stage at the IAA Mobility auto show in Munich this September 2025. As a pioneer in BMW’s next-generation lineup, the iX3 promises to redefine the electric SUV market with cutting-edge design and technology.
A New Chapter Begins with Neue Klasse Concepts
For over a year, since mid-2023, BMW has been dropping hints about its future through a series of Neue Klasse concepts. These visionary designs not only outline the evolution of BMW’s sedans, crossovers, and high-performance M models but also preview specific vehicles comparable in size to today’s 3-Series and X3. At the company’s annual conference, Chairman Oliver Zipse confirmed the iX3 as the production-ready successor to the Neue Klasse X vision, sparking excitement among electric vehicle enthusiasts and BMW fans alike.
Sneak Peek: iX3 Design and Features Revealed
BMW has released teaser images of the iX3 electric SUV and an unnamed sedan—likely an electric 3-Series—undergoing testing. Though cloaked in camouflage, these prototypes hint at a sleek design that aligns with a previously leaked patent sketch of the iX3. While details remain partially obscured, the aesthetic ties back to BMW’s bold new direction, blending innovation with its iconic style.
Innovative Design Highlights of the iX3 Electric SUV
The Neue Klasse concepts originally impressed with expansive, low-profile side windows, flooding the cabin with natural light and creating a spacious feel. However, images of the production models suggest BMW has opted for a slightly more practical approach. That said, the iX3 and its sedan counterpart still boast larger-than-average windows, enhancing visibility and interior ambiance. Additionally, the signature kidney grille—a hallmark of BMW design—appears reimagined with unique lighting elements. Though concealed under wraps, the grille’s outline hints at a refined version of the concept’s futuristic flair making it to the final product.
BMW’s Bold Roadmap: 40 New Models by 2027
As the first of many, the iX3 electric SUV kicks off an ambitious rollout. BMW plans to introduce 40 new or updated models by the end of 2027, a mix of fresh designs and significant refreshes. For instance, models like the upcoming M5 could adopt Neue Klasse-inspired aesthetics, aligning with Zipse’s vision that every new launch will carry the platform’s distinctive “DNA.” This wave of innovation begins with the iX3’s debut, setting the tone for BMW’s electrified future.
Why the iX3 Could Redefine Electric SUVs
Transitioning to this new era, BMW is not just updating its lineup—it’s redefining what an electric SUV can be. The iX3 blends performance, sustainability, and forward-thinking design, appealing to drivers seeking both luxury and efficiency. With its September unveiling fast approaching, anticipation is building for what could be a game-changer in the competitive electric vehicle landscape.
