The Dawn of a New Era in Motorsports Media: RACER Acquires MAVTV
In a pivotal move poised to reshape the landscape of motorsports media, RACER, North America’s leading motorsports news and information titan, has officially announced its acquisition of MAVTV. This strategic move, which will see MAVTV rebranded as RACER Network, aims to forge the most comprehensive and diverse motorsports media platform in North America.
A Vision for the Future
Chris Dyson, Chairman of the Board for RACER, encapsulated the essence of this acquisition: We have been partners for many years, and over time the parties realized this made complete sense.
This synergy creates a multimedia hub for motorsport enthusiasts, offering an extensive array of marketing solutions for brands eager to engage with the sport and its various sectors.
At the helm of this transformation is CJ Olivares, the seasoned president of MAVTV with an impressive resume that includes leadership roles at FUEL TV and the World Surf League. Olivares will drive the network’s expansion and oversee its seamless transition under the RACER banner. This move not only strengthens RACER’s foothold in Irvine, California, but also extends its operational reach to Indianapolis, a key hub for motorsports in the United States.
Maintaining Continuity Amidst Change
In the midst of this transition, RACER assures that there will be no changes to staffing or operations, thereby ensuring smooth continuity in the delivery of high-quality content. Olivares expressed gratitude to the Lucas family and Lucas Oil Products, acknowledging their pivotal role in shaping MAVTV’s success. Now, under the RACER banner, we will redefine how content for motorsports and its adjacent sectors is delivered and experienced,
he declared.
The Power of Broadcast
With the acquisition, the network is set to broadcast over 300 live races in 2025 via its TV network and newly launched app. This will include race highlights, talk shows, documentaries, and lifestyle series, aligning seamlessly with RACER’s expansion into performance automotive and car culture sectors. RACER’s founder and CEO, Paul Pfanner, remarked, This acquisition fortifies two of our four strategic pillars, ‘follow’ and ‘market’, dedicated to amassing the largest motorsports following in North America.
A Seamless Transition
The rebranding process from MAVTV to RACER Network will unfold over several months, ensuring a seamless transition for viewers and stakeholders. Immediate changes will include updates to logos and digital assets, reflecting the new brand identity without disrupting the viewing experience.
As Morgan Lucas, CEO of Lucas Oil, eloquently put it, What started as grassroots grew into something much bigger: a home for motorsports fans, car lovers, gear heads—people like us who live and breathe the culture.
Lucas Oil remains committed to supporting motorsports, backing drivers, teams, and racing series through sponsorships and technical partnerships.
About RACER Media & Marketing
Since its inception in 1992, RACER has been the driving force in motorsports media in North America, offering industry-leading content across multiple platforms. Its ventures include the RACER Creator Network, RACER Podcasts, and cultural touchstones like RACER.com and RACER magazine. RACER also operates a strategic consulting agency, RACER Studio, and produces live-streamed events for a diverse clientele, including automotive giants like BMW, Honda, and Toyota.
The Legacy of Lucas Oil
For over 35 years, Lucas Oil has been synonymous with excellence in engine oils and performance solutions. With a global footprint and a commitment to innovation, Lucas Oil has become a powerhouse in the automotive industry. Their dedication to motorsports is reflected in their ongoing support for racing teams and events, ensuring the legacy of motorsports excellence continues to thrive.
Conclusion
The acquisition of MAVTV by RACER marks a transformative chapter in motorsports media, promising an enriched experience for fans and stakeholders alike. With a commitment to innovation and a passion for motorsports culture, RACER is set to elevate the standard of motorsports broadcasting, ensuring that the roar of engines and the thrill of the track resonate with enthusiasts across North America and beyond.
