Jeep is turning back the clock with a vibrant nod to nostalgia at the 2025 Easter Jeep Safari in Moab, Utah, unveiling the eye-catching Wrangler Rubicon Rewind concept on April 11. Draped in a bold Grimace Purple paint job, this one-off creation channels the quirky, colorful spirit of the 1980s and ’90s, blending retro flair with modern off-road prowess. For enthusiasts searching for “2025 Jeep Wrangler Rewind,” “Grimace Purple Jeep concept,” “Easter Jeep Safari 2025,” or “retro Jeep kitsch design,” this concept delivers a playful tribute to pop culture’s past that’s as functional as it is fun.
A Purple Blast from the Past
The Rewind’s standout feature is its Grimace Purple exterior, a hue inspired by McDonald’s iconic mascot and the era’s love for loud colors. Adorned with custom graphics, gloss-black anti-roll bars, and 17-inch AEV wheels with gold pockets and 37-inch BFGoodrich KM3 tires, it nails the “retro Jeep kitsch design” vibe without tipping into tacky. Jeep’s designers aimed to honor the ‘80s and ‘90s—think neon windbreakers and boom boxes—while keeping the Wrangler’s rugged identity intact. It’s a visual love letter to a time when bold was beautiful, perfect for those chasing a “Grimace Purple Jeep concept.”
Retro Tech Meets Off-Road Grit
Inside, the Rewind doubles down on nostalgia with a custom rear compartment built to house a vintage boom box and a mock cellular phone straight out of a ‘90s teen movie. Yet, it’s no mere showpiece. Built on the Wrangler Rubicon platform, it boasts a 3.6-liter V6 engine, an eight-speed automatic, and a transfer case for tackling Moab’s toughest trails. Dana 44 axles, a 2-inch lift, and those meaty tires ensure this “2025 Jeep Wrangler Rewind” is as trail-ready as any production Jeep, blending kitsch with capability.
A Star of the Easter Jeep Safari
The Rewind is one of seven concepts Jeep unveiled at the 2025 Easter Jeep Safari, an annual pilgrimage for off-road fans. While it’s not slated for production—joining its six siblings as a pure concept—it’s stealing the show with its unapologetic vibe. Posts on X, like one from @WaltParPodcast, highlight its buzz, calling it a standout among the Safari’s lineup. For those googling “Easter Jeep Safari 2025,” the Rewind embodies Jeep’s knack for blending innovation with crowd-pleasing spectacle, making it a must-see in Utah’s red rock playground.
Why Kitsch Still Captivates
Jeep’s choice to lean into ‘80s and ‘90s kitsch taps a cultural vein—Grimace himself became a viral sensation in 2024, sparking Mets fandom and purple milkshake mania. The Rewind channels that energy, evoking memories of Tamagotchis and mixtapes while proving Jeep can have fun without losing its edge. For fans of “retro Jeep kitsch design,” it’s a reminder that bold, playful design can still turn heads in a world of sleek EVs. Though non-production, its spirit could inspire future special editions.
A Concept Worth Celebrating
While the Wrangler Rewind won’t hit showrooms, its debut at Moab shows Jeep’s willingness to push boundaries. It’s a love letter to a colorful era, wrapped in a package that can conquer any trail. Whether you’re drawn to the “Grimace Purple Jeep concept” for its nostalgic charm or its off-road chops, this “2025 Jeep Wrangler Rewind” proves that sometimes, looking back is the best way to stand out. Catch it at the Safari—or dream of a day when purple Jeeps roam free.
