Genesis has launched the refreshed 2025 Electrified GV70 in Australia, bringing subtle styling updates, a larger battery for extended range, and a cutting-edge 27-inch OLED display to its premium electric SUV. Announced on June 10, 2025, the mid-size crossover retains its powerful dual-motor powertrain, delivering up to 483 horsepower in Boost Mode, while achieving a WLTP range of 462 km (287 miles). Priced from AU$132,800 (US$86,540), the Signature Performance variant commands a $6,942 premium over its predecessor, reflecting enhanced equipment and performance. This article explores the updated Electrified GV70’s features, pricing, market context, and competitive standing, drawing on recent reports and enthusiast sentiment.
Refreshed Design and Advanced Tech
The 2025 Genesis Electrified GV70 sports subtle exterior enhancements, aligning with the brand’s “Athletic Elegance” philosophy. The front fascia features a redesigned G-Matrix Crest Grille and two-line headlamps with micro-lens array (MLA) technology for sharper illumination. New 20-inch alloy wheels and updated taillights complete the look, maintaining the SUV’s sleek profile. Available in six colors, with an optional matte finish for AU$2,000 (US$1,305), the design tweaks are “elegant yet bold,” per autoevolution.com. X post @sydney_ev praised its “refined style,” noting the grille’s modern appeal.
Inside, the standout is a 27-inch OLED display, merging the instrument cluster and infotainment system for a 30% larger information area. This seamless screen, paired with a Bang & Olufsen 16-speaker audio system, elevates the cabin’s luxury. Other upgrades include a UV-C sanitized console, air aroma diffuser, and a crystal electronic shift dial, enhancing the premium feel. The Independent called it “almost perfect,” though some X users like @AutoSpies noted the interface’s occasional complexity.
Powertrain and Range Improvements
The Electrified GV70 retains its dual-motor, all-wheel-drive powertrain, producing 429 horsepower (320 kW) and 446 lb-ft (605 Nm) of torque, or 483 hp (360 kW) and 516 lb-ft (700 Nm) for 10 seconds in Boost Mode. A larger 84 kWh battery, up from 77.4 kWh, replaces the previous unit, matching the capacity of Hyundai’s Ioniq 5 and Kia’s EV6. This upgrade delivers a WLTP range of 462 km (287 miles), a 9% improvement over the prior 425 km, though the EPA range is estimated at 250 miles, up from 236 miles, per electrek.co.
Charging capabilities include 350 kW DC fast charging, achieving 10-80% in 24 minutes, and a standard NACS port for Tesla Supercharger access, with a CCS adapter included. The Virtual Gear Shift, simulating an ICE gearbox, adds driving engagement, a feature also seen in the Electrified G80. X user @drive_co_uk lauded the “effortless power,” while @whatcar noted its “refined, quick” performance compared to gas-powered rivals.
Pricing and Market Positioning
In Australia, the 2025 Electrified GV70 is offered in a single Signature Performance trim, priced at AU$132,800 (US$86,540) before on-road costs, a $6,942 increase over the 2024 model. This positions it $32,600 above the flagship petrol GV70 Signature, reflecting its electric premium. In the U.S., pricing for the 2026 model remains unconfirmed but is expected to start around $67,000, up from $66,950, per caranddriver.com. A matte paint option adds AU$2,000 (US$1,305).
The price hike aligns with added tech and range, but it faces scrutiny in a competitive market. X post @sydney_ev called the $132,800 tag “a luxury EV level-up,” but @CarGurus noted the cost may deter budget-conscious buyers compared to the gas GV70’s $49,435 base price. Genesis offers incentives, with U.S. lease deals for the 2025 model reaching $16,750 off, per electrek.co, suggesting potential discounts to boost sales.
Competitive Landscape
The Electrified GV70 competes in the premium electric SUV segment against:
- BMW iX3: Offers 286 hp and a 285-mile WLTP range, starting at $65,000, with sharper handling but less interior tech.
- Mercedes-Benz EQE SUV: Delivers 288 hp and a 300-mile range, priced from $74,900, but its higher cost and divisive design lag behind Genesis’ value.
- Audi Q4 e-tron: Provides 295 hp and a 260-mile range, starting at $55,000, but lacks the GV70’s premium cabin.
- Tesla Model Y: Boasts 450 hp and a 331-mile EPA range for $44,990, offering better range but a less luxurious interior.
The GV70’s 287-mile WLTP range trails the Model Y and EQE but matches the iX3, while its 483-hp Boost Mode and 27-inch OLED screen give it a tech and performance edge. The Independent praised its “more engaging drive” than German rivals, though its range “could be longer.” X user @Lonso0 noted, “Genesis nails luxury, but Tesla’s range is tough to beat.”
Genesis’ Broader EV Strategy
Genesis, Hyundai’s luxury brand since 2015, is pushing electrification, aiming to be EV-exclusive by 2030 and carbon-neutral by 2035. The Electrified GV70, alongside the GV60 and Electrified G80, builds on the E-GMP platform shared with Hyundai and Kia, though its ICE-derived chassis limits range compared to the GV60’s 318 miles. The upcoming 2026 GV90, inspired by the Neolun concept, will expand Genesis’ EV lineup with a native NACS port, per autoevolution.com.
Recent moves include free NACS adapters for GV60, GV70, and G80 owners starting April 2025, unlocking 20,000 Tesla Superchargers, and a software update enabling wireless CarPlay and Android Auto, per autoevolution.com. However, a February 2025 recall for 36,000 GV70 and G80 models over instrument panel issues highlights quality challenges, with fixes rolled out by April 2025.
Strengths and Weaknesses
The 2025 Electrified GV70 excels in luxury and tech, earning IIHS Top Safety Pick+ accolades for 2024 models post-April production, per autoevolution.com. Its 27-inch OLED display, B&O audio, and 483-hp Boost Mode set it apart, while the 462 km WLTP range suits urban commuters. However, its EPA range (est. 250 miles) lags rivals like the Tesla Model Y, and the $86,540 Australian price may deter value-seekers. The ICE-based platform, unlike the GV60’s dedicated EV architecture, caps efficiency, per autoevolution.com.
Market Context and Challenges
Genesis’ Australian launch follows its Korean debut in January 2025 and precedes U.S. deliveries in mid-2025, unveiled at the 2024 LA Auto Show. The brand’s 60 U.S. dealers and dual production in Montgomery, Alabama, and Ulsan, Korea, support global expansion, per prnewswire.com. However, a $6,942 price hike and softening EV demand, with U.S. EV sales growth slowing to 7% in 2024, pose risks, per electrek.co. Tariff pressures on Korean imports could further impact pricing, though Genesis’ Alabama plant mitigates some concerns.
X sentiment is positive, with @drive_co_uk calling the 2025 model “better than ever,” but @JunaidSamodien_ noted range concerns, saying, “287 miles isn’t enough for long Aussie road trips.” Genesis’ lease discounts and safety awards aim to counter these hurdles.
Who’s It For?
The Electrified GV70 targets premium SUV buyers seeking luxury, tech, and electric performance over maximum range. Its $86,495 Australian price and 287-mile range suit urban professionals and families, competing with BMW and Mercedes but offering better value than the $74,995 EQE SUV. Long-distance drivers may prefer the Tesla Model Y or upcoming 2026 GV90, while budget buyers might opt for the gas GV70 at $49,435.
Conclusion
The 2025 Genesis Electrified GV70, launched in Australia on June 10, 2025, elevates the premium electric SUV with a 462 km WLTP range, 483-hp Boost Mode, and a 27-inch OLED display. Priced at AU$132,800 ($86,540 USD), its $6,942 premium reflects a larger 84 kWh battery and enhanced tech, though its estimated 250-mile EPA range trails rivals like the Tesla Model Y. With NACS charging, B&O audio, and IIHS safety accolades, it’s a compelling choice for luxury EV buyers, despite price and range drawbacks. As Genesis eyes an EV-only future, the Electrified GV70 strengthens its foothold in a competitive market.
